Fashion trends are constantly being admired and emulated, but what if you love fashion but prefer to be modest at the same time? A lack of modesty in fashion has been a huge conflict for Muslim women.
Many retailers fail to provide fashionable but more modest clothing for Muslim consumers. “There is a tendency, in the Western world, to assume that if a Muslim woman is observant of her faith – and covering her body, with varying degrees of extremism, is symbolic of that observance – that she is automatically excluded from being fashionable; she is, in some way, “outside” of fashion.” (Buys 1).
Fortunately, this is beginning to change and Muslim fashion trends are on the rise. After researching several Muslim fashion websites and Muslim designers I have become greatly inspired, thus making Muslims and modest seeking women my target customer.